A lot of civic and political technology fails because it solves an imagined problem rather than a real one. Through Campaign Lab and product experimentation I’ve spent years thinking about how political tools get adopted and why they usually don’t.

I can help fellows move from idea → user → workflow → adoption → scale. That includes discovery, prototyping, testing in live environments and designing for exhausted campaigners rather than ideal users. All too often technologists want to create perfect solutions and go through extended processes involving lots of user time and energy. When this approach meets politics it often fails.

I’m particularly interested in questions like: Why do organisers abandon tools? How do products fit into existing workflows? When should you build versus adapt? How do you know if a product is creating value? When should you work with partners to embed something?