People seek help online constantly, for a variety of reasons and from a variety of sources: search engines, social media, online fora, LLMs, etc.

Some of my recent research has looked at how people seek advice around their digital privacy, safety, and security, both in terms of the questions they ask (and how they ask them) and the quality of advice they get from different sources.

This allows us to understand the wide range of problems people face; e.g., scams, harassment, issues accessing accounts or using security- or privacy-focused tools (VPNs, antivirus, ad blockers, etc.), malware, and more.